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OMMA Guide

OMMA Guide

 

Description

Your conference guide for OMMA Behavioral February 26th. When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this "recession edition" of OMMA Behavioral we get down to cases and explore how marketers are making the most of data-driven plans here and now.

Conference guide provided by Context Optional, a premier social marketing firm leading brands in marketing and consumer promotions across social networks.

What's New in Version 1.5

With this update, we've made several significant improvements to the OMMA Behavioral conference guide:
- Added new agenda items, such as the breakfast and lunch workshops.
- Expanded sponsor and keynote speaker information.
- Changed the display of the session list to include the times, in order to provide more immediate and useful information.
- Behind-the-scenes changes to improve application performance.

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The information may be outdated (2011-03-27 09:57:32). For actual information go to iTunes

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